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Are Capriotti’s and Wing Zone the Right Fit for Your Franchise Portfolio?


QSR franchises are currently experiencing enormous success. The International Franchise Association predicts that the total revenue of QSR franchises will reach $289.6 billion up from $275.7 billion in 2022. When searching for franchise opportunities, the most important thing to consider is whether or not a brand is a good fit for your entrepreneurial goals. Those who have already grown their portfolios know that choosing the right franchisor is key to achieving success.

When Capriotti’s acquired Wing Zone in 2021, our rapidly-growing franchise was now able to offer a truly unique opportunity for owners to invest in both brands. Between our streamlined operations, technological innovation and unwavering support, our restaurant concepts have become a hub for multi-unit owners.

A Restaurant Franchise Built for Multi-Unit Ownership

When growing your portfolio with two different brands, you’d typically have to do twice the work and manage them separately. Meanwhile, our franchises were built specifically for multi-unit ownership, whether it be with Capriotti’s, Wing Zone or both brands.

Our cohesive model has already connected with multi-unit investors; 100 percent of all our new franchisees are developing at least three locations. In addition, many of our current owners are adding more units into their mix. Our franchising experts bring years of research to our operation, providing an efficient process to provide our owners, employees and customers with the very best.

Why is Brand Important in Franchising?

Recently, both Capriotti’s and Wing Zone ranked 10th on the 2023 Fast Casual Top 100 Movers & Shakers list. As well-known brands and fan favorites, Capriotti’s and Wing Zone each have a stellar reputation with consumers and vendors. Yet despite our reputation with customers and the restaurant industry as a whole, both Capriotti’s and Wing Zone are emerging brands with an enormous amount of room for growth.

There are many advantages to investing in emerging brands. With an emerging brand, you have access to far better markets and locations than you would with something like a McDonald’s, which can already be found on any street corner. With 175 Capriotti’s and 36 domestic Wing Zone locations and 24 international locations, we’re committed to long-term growth. In fact, the have recently signed agreements to expand both brands both domestically and internationally in India, the Philippines and Canada.

How Much Does a Capriotti’s Franchise Cost?

One of the reasons so many investors are eager to become multi-unit owners is because of our impressive return on investment. Both Capriotti’s and Wing Zone offer relatively low startup costs and a small footprint. Currently, opening a Capriotti’s or Wing Zone is a $417–$750,000 investment and our top 25% of locations are generating $1.5 million.

In fact, many of our new owners come from recommendations made by existing franchisees who want others to have the same level of success.

"We are achieving Average Unit Volumes that were previously unheard of, and we are really excited to watch those numbers continue to climb,” said David Bloom, our Chief Development and Operations Officer.

Why is Innovation Important in Franchising?

Capriotti’s and Wing Zone are proud to be leading the way when it comes to store design, contactless ordering options and nontraditional concepts, and we look for owners who share this passion of being “ahead of the curve.” Our team is constantly testing the latest and greatest technology and experimenting with artificial intelligence and automation for operational excellence.

From AI-enhanced kitchen operations to cubbies for contactless pickup and experimenting with environmental stimuli like smell and sound, owners can offer customers an experience they can’t get anywhere else.

Plus, we’ve partnered with third parties like DoorDash, Postmates, Grubhub and UberEats to offer delivery services and develop mobile apps for both brands that are seamlessly integrated with our Point of Sale System.

A Team You Can Count On

Even the most experienced professionals need a strong support system. Since our corporate team is the same for both brands, our owners always have familiar faces to turn to.

Our comprehensive training will teach you everything you need to know about owning a Capriotti’s or Wing Zone and provide you with a clear vision of what our one-of-a-kind franchise opportunity has to offer. Our 360-degree support also covers areas like operations, marketing and more.

If you’re looking for a profitable investment to add to your multi-unit franchising portfolio, contact us today to learn more about opening a Capriotti’s or Wing Zone in your area!

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