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Our Site Selection

Helping You Find the Perfect Space for Your Sandwich Franchise

As a restaurant owner, a prime location will help your excellent food reach more customers. Choosing the best site for your restaurant can be an intimidating task, but Capriotti’s has your back. We work with franchise partners to find the best location and take the stress out of the site selection process.

Our recipe for site selection is data-driven. We’ve invested heavily in tools that remove the guesswork for franchise partners as they identify the best real estate options for their locations. Our site selection software evaluates real estate based on a variety of variables, including:

  • Historical Capriotti’s Data
  • Consumer Data
  • Credit Card Data
  • Localized Fast-Casual and QSR Data
  • Cellular Data
  • Site Specific Data: Visibility, Traffic and Foot Counts, Population, Drivability

Our proprietary system analyzes the demographics, psychographics, and fast-casual food market in a given territory to help determine the best spot for a Capriotti’s. But our site selection support doesn’t end there. We’ve got a team of real estate professionals who have assisted with thousands of restaurant deals nationwide, and their network of real estate brokers provide valuable insight into local markets. They’ll walk you through the process from start to finish.

Home to Great Food

Capriotti’s is a versatile concept that can operate in many different city and suburban locations:

  • Most Capriotti’s are end-caps, inline, or freestanding
  • The brand is open to nontraditional locations, such as airports, casinos, and stadiums.
  • The average size of a Capriotti’s is 1,400-1,600 square feet
  • Open kitchen design and modern, attractive finishes convey the fact that our food is fresh, made in-house, and made to order
  • Seating averages 30

Capriotti’s does not use a set “cookie-cutter” layout for kitchens, although the brand strives to limit it and other back-of-the-house operations to 900 square feet to maximize space for guest seating. The same kitchen equipment is used system-wide. Our shops feature a mixture of modern design elements that provide a warm, inviting feeling.

(Format for restaurants in international markets will be similar but will take into account cultural preferences.)

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Sandwich and drink
Capriotti's exterior

Our Demographic Requirements

What Capriotti’s Sandwich Shop is generally looking for in demographics* and site requirements:

  • Daytime Population – 50,000+ daytime workers in a 3-mile ring
  • Total Population – Overall population in the trade area of 75,000+
  • Median Income – Above average median income ($60,000+) in the trade area
  • Traffic Count – 35k+ vehicles per day on the main artery
  • Daytime Population Centers – Heavy concentration of daytime/work population, strong retail, some residential population
  • Co-tenancy – Anchored centers, power centers, office supply and home improvement users, full price retailers, other fast casual and comparable QSR’s are a plus
  • Size – 1,400 to 1,600 square feet
  • Frontage – 22’ Recommended minimum
  • Parking – 10 spots per 1000 square feet
  • Power – 400 AMP 120/208 three phase or 120/208 single phase in the store
  • HVAC – One ton of HVAC per 150 square feet

*We fully evaluate every site opportunity and the above outline is only meant to give you a sense of what we look for.

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