When Matt Farler opened his first Capriotti’s in Abilene, Texas, he stepped into a completely different chapter of his life: one defined by mentorship, community impact, and the steady, rewarding climb of franchise ownership. Today, Matt’s store has become one of Abilene’s top spots, recognized by locals and named a finalist in the 2025 Abilene Community’s Choice Awards in its very first year. His journey offers a real look at what life as a Capriotti’s franchise partner can be.
Starting Strong with Capriotti’s Support
Matt describes his first months as “lesson after lesson,” mastering operations, navigating challenges, and gaining new skills every day. The store quickly grew into one of West Texas’ busiest sandwich shops, serving both locals and workers from across the country who were discovering Capriotti’s for the first time. Many reacted with genuine surprise, as Matt recalled: “These guys will look at you… and say, ‘Dude, this is the best ever.’”
A significant part of Matt’s journey has been the steady support system behind him. Capriotti’s business coaches, development team, and leadership team stay actively connected with their franchise partners. “They call to check in all the time,” Matt shared, noting the value of regular coaching sessions and open communication whenever he needs guidance. “Any kind of questions that I have, they’ve been there for it.”
For someone entering the restaurant industry without prior experience, that support proved essential. Capriotti’s systems, training, and accountability helped him to transition from hands-on operator to strategic leader, freeing up time to focus on community outreach, local partnerships, and upcoming expansion plans.
Matt highlighted:
Weekly meetings with his business coach
Regular check-ins from the development team
The availability of the entire leadership team
A brand mission focused on quality over quantity
Building Community, Not Just Sandwiches
Today, Matt’s daily routine reflects the balance many franchise partners hope to achieve: hands-on store involvement paired with meaningful community leadership. With a strong team behind him, he can step away from the grill and focus on the broader impact of his business.
For Matt, the store has become a vehicle for mentorship. He guides young team members as they discover their strengths and future paths. “This is what I consider my ministry,” he said. “I’m here to mentor these younger kids and do it through making sandwiches.”
His approach extends into the community, and giving back has become one of the defining pillars of Matt’s ownership journey. His team leads regular outreach efforts, from donating full meals to the Salvation Army to surprising referees at local basketball tournaments with lunch. They also deliver free sample boxes to nearby businesses each month, offering support and appreciation. “It’s just a little way we can bless our neighbors and be good stewards of what we’re doing here,” Matt said.
Planning for Growth Across West Texas
With a strong first year behind him, Matt is now preparing to expand his footprint. He plans to open a second location in San Angelo, with potential future stores in Lubbock and Midland–Odessa. He believes the West Texas market is a natural fit for Capriotti’s because of its strong appreciation for hearty, high-quality food.
For Future Franchise Partners
Matt’s story shows that franchise ownership involves more than just opening a restaurant. It’s a long-term journey focused on leadership, community involvement, and building the brand, all supported by a franchise system dedicated to helping owners succeed. His experience provides insight into what potential franchise partners can expect from Capriotti's support system:
High-quality product that creates immediate fan loyalty
Clear training programs and coaching
A focus on community connection
Scalable systems built for multi-unit growth
FAQs About the Capriotti’s Franchise Opportunity
Q: What does a day in the life of a Capriotti’s franchise partner look like? Franchise partners typically balance store operations, team development, community involvement, and local marketing activities.
Q: Do I need restaurant experience to open a Capriotti’s? Prior restaurant experience is helpful but not required. Capriotti’s provides comprehensive training, real-time operational support, and access to a proven playbook for success.
Q: What kind of support will I receive as a franchise owner? Capriotti’s provides structured franchise coaching, ongoing check-ins, operational guidance, and direct access to a development team that supports site selection, design, and construction. Our team partners with you before, during, and long after your grand opening.
