As we approach the end of 2025, the restaurant industry continues to adapt to supply chain disruptions and economic conditions that are influencing consumer habits.
How does this affect Capriotti’s? Historically, economic shifts can prompt some households to adjust their dining choices, presenting an opportunity for brands like Capriotti’s to showcase our resilience and innovation. With nearly 50 years in the fast-casual restaurant industry, our brand has successfully navigated numerous economic trends, positioning us to empower and support our franchise partners. Together, we continue to thrive and meet the evolving needs of our customers.
Move to Fast-Casual
Many consumers are now opting for casual, convenient options rather than higher-priced dining experiences. According to Restaurant Dive, 26% of diners are eating more frequently at quick-service or fast-casual restaurants than in years past.
At Capriotti’s, we’re positioned perfectly to capture that shift. Guests are still seeking quality, they just want it faster and at a better value. Our handcrafted subs, slow-roasted turkey, and award-winning cheesesteaks give guests the flavor of a premium meal with the convenience of fast casual.
By delivering both value and elevated ingredients, Capriotti’s continues to win over new guests, retain loyal fans, and drive sustained growth for our franchise partners.
Delivering More Value, Without Compromising Quality
More consumers are prioritizing value and getting the most from every dining experience. According to The National Restaurant Association, 47% of operators plan to add new discounts, deals, or value promotions to meet these demands and drive traffic.
At Capriotti’s, we’re leading the charge with our “Bigger, Better” initiative, which was launched earlier this year to deliver more flavor, more value, and more satisfaction for every guest. The program includes:
25% more meat on our cheesesteaks
Improved portion consistency across every sub
New $9.99 everyday value bundles, pairing classic subs with salads, soups, or sides
This initiative has strengthened customer loyalty, improved operational efficiency, and enhanced inventory management, all while upholding the quality our fans love.
Strategic Solutions to Supply-Chain Shifts
Despite supply chain disruptions, Capriotti's remains committed to quality and maintaining menu profitability. With over 49 years of experience providing exceptional sandwiches, we’ve developed proven systems, built strong partnerships with leading food vendors, and secured national contracts with major brands such as Snake River Farms and Butterball.
Through our leadership, we not only navigate supply chain challenges but also project and lead our franchise partners through them.
Join a Brand Built to Grow
Capriotti’s continues to grow with record-breaking openings, and innovative initiatives like Bigger, Better. With nearly five decades of proven resilience, there’s never been a better time to be part of the Capriotti’s family.
If you’re ready to invest in a concept built on award-winning food, operational excellence, and a loyal nationwide following, we’re ready to grow with you.
Explore available markets and start building something extraordinary today. Learn more about opening your own Capriotti’s today!
FAQs
Q: What is Capriotti’s Bigger, Better initiative?
A: It’s a brand-wide program increasing portion sizes and operational efficiency, rewarding loyal guests with more value while driving growth for franchise partners.
Q: Why focus on value now?
A: Nearly half of operators plan to enhance value promotions this year. Capriotti’s approach proves that premium quality and smart operations can drive both loyalty and profitability in 2025 and 2026.
Q: What makes Capriotti’s different from other sandwich franchises?
A: Capriotti’s offers handcrafted, slow-roasted sandwiches with exceptional support systems for franchise partners. This balances quality, efficiency, and growth potential.
