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Our Marketing Programs

Putting Your Business in Front of Hungry Customers

In the restaurant industry– and especially the highly competitive fast-casual sector– it’s imperative to stand out from the crowd. With many concepts gunning for consumers’ attention, there’s no room for lackluster brand voices. That’s why Capriotti’s Sandwich Shop doesn’t waste time with generic marketing. Our brand is bold, lively, and infused with the same sense of fun that fills our sandwich shops.

What makes our brand voice unique? You guessed it– it’s all about our mouth-watering, distractingly delicious, over-the-top fantastic food. We don’t mince words about how good our food is, and this enthusiasm drives new visitors and repeat business.

Hyperlocal Focus

Our marketing program focus on the immediate area surrounding your Capriotti’s location. We vigorously target a 3 to 5-mile radius using heavy digital strategies, especially in new markets. We want to make sure everyone in your community knows all about your mouth-watering food, amazing service, and inviting atmosphere.

Our strong, integrated marketing strategy also combines local and national media outreach and advertisements with social and mobile marketing to generate strong brand awareness in both new and existing markets. When someone in your community thinks of sandwiches, we make sure Capriotti’s immediately comes to mind.

CAPAddicts—Not Your Average Loyalty Program

In addition, we give franchise partners easy ways to leverage our brand’s strong customer loyalty, like our CAPAddicts rewards app. This loyalty program boosts average ticket price and encourages customers to return often, driving revenue for franchise partners.

Continued Support

Ongoing customer acquisition marketing programs are available to franchise partners. Our branded loyalty app and social following gives us a direct connection to our most loyal customers and enables us to drive incremental visits and reward our most loyal customers.

We provide franchise partners with ongoing, ready-to-roll customer acquisition marketing programs that use our established brand and one-of-a-kind personality to fuel same-store sales growth.

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Simple Ingredients For Success

  • Incredible Fresh Ingredients

    At Capriotti’s, we don’t sacrifice food quality for efficiency. Our Butterball turkeys and top-choice beef are slow-roasted daily, and we hand-roll all our meatballs. Our food is the real deal!

  • Multi-Faceted Support

    From real estate and construction to training and marketing, our franchise partners have guidance every step of the way. Our team will help you master running a tech-driven restaurant and win in your market.

  • One-of-a-Kind Company Culture

    We are uniquely led by owners who started out as Capriotti’s franchisees. Our team is committed to our brand, our quality, and most importantly the success of our franchise partners.

Ready to join a family of exceptional entrepreneurs?

Become a Franchise Partner

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