In today’s fast-casual landscape, strong franchise systems are built on more than great food—they’re powered by tools, technology, and support that help teams drive repeat visits and operate efficiently. At Capriotti’s Sandwich Shop, the Capriotti’s Rewards Program plays a central role in that strategy, serving as both a guest loyalty engine and a systemwide performance tool.
Built on guest behavior insights and ongoing performance data, Capriotti’s Rewards helps inform smarter decisions—from offering strategy and campaign timing to continuous improvements that keep the experience relevant, effective, and easy to run across the system.
Driving Guest Frequency Through a Seamless Rewards Experience
Capriotti’s Rewards is built to drive repeat visits and deepen guest loyalty—two of the most reliable levers behind unit-level sales performance. By rewarding guests for ordering more often, the program helps turn everyday purchases into long-term habits, while giving operators a scalable way to stay connected with their customers through targeted offers and timely communication.
Guests can participate in Capriotti’s Rewards with or without the app. For those who choose to download it, the Capriotti’s app adds convenience with:
Easy access to rewards, points, and available offers
Quick pickup and delivery ordering
Saved payment methods for faster checkout
Order history, favorites, and one-tap reordering
Shop locator and access to limited-time offerings
For franchise partners, these features support smoother transactions and drive repeat ordering directly through Capriotti’s rather than third-party platforms. The result is more consistent traffic, stronger guest relationships, and sustained sales growth built on ongoing engagement rather than one-time promotions.
Built With Franchise Partner and Guest Feedback
Franchise partner input is a key driver of how the Rewards Program continues to evolve. According to Sara Brandonisio, Director of Brand Marketing Strategy for Capriotti’s, franchise partners play an essential role in shaping both the structure and execution of the program.
“Our franchise partners provide a lot of really good ideas, from rewards offers to how the program is set up,” Sara explained. “They give us that direct, honest guest feedback, which is extremely important when we’re designing and optimizing the program.”
Guests can share their experiences directly through the app, giving both the brand and franchise partners clearer visibility into what is working and where improvements can be made. This two-way communication helps the program evolve alongside guest expectations and operational realities.
Marketing Support That Works Around the Clock
Another major advantage of the Rewards Program is centralized marketing execution. Once guests enroll, Capriotti’s communicates with them through brand-managed email campaigns, push notifications, and SMS messaging.
This means franchise partners benefit from professional, always-on outreach tied to key sales moments, seasonal promotions, and high-intent ordering periods—without needing to build or manage campaigns locally. For example, targeted push notifications during football season encourage guests to order pickup or delivery when demand is highest.
“Franchisees benefit from marketing that’s always running, without having to manage campaigns themselves,” Sara said. “Our team handles the strategy and execution, so franchisees can stay focused on running great shops.”
A Smarter, More Connected System
Capriotti’s Rewards creates a more connected ecosystem by combining guest engagement with data-driven marketing. By analyzing purchase behavior and offer performance, the brand can refine targeting, improve reward strategy, and deliver timely incentives that feel more relevant to each guest.
“We’re constantly evaluating new tools and partners to raise the bar,” Sara added. “The more we learn from guest behavior, the better we can tailor offers and experiences that drive repeat visits.”
Discover how you can begin your franchise journey with Capriotti’s today.
FAQs About the Capriotti’s Franchise Opportunity
Q: What makes Capriotti’s a strong franchise to invest in? Capriotti’s combines a high-quality product, a proven operational system, and a brand culture centered on community connection and guest loyalty.
Q: What kind of support will I receive as a franchise owner? Capriotti’s provides structured franchise coaching, ongoing check-ins, operational guidance, and direct access to a development team that supports site selection, design, and construction. Our team partners with you before, during, and long after your grand opening.
Q: Do I need restaurant experience to open a Capriotti’s? Prior restaurant experience is helpful but not required. Capriotti’s provides comprehensive training, real-time operational support, and access to a proven playbook for success.
