Michael Solomon has been a franchise partner with other food concepts for nearly 25 years, but it was at Capriotti’s where he felt genuinely appreciated through the support the brand provides.
“It’s a very different experience for me,” he said. “My franchisor for the other brand is across the country while my franchisor for Capriotti’s is just down the street. I was the guy out West for my other brand, and here I’m part of what Capriotti’s is.”
Feeling Valued is Extraordinary
As a Capriotti’s multi-unit franchise partner since 2008 who owns five locations, Michael enjoys the unusual access to the executive office at the corporate headquarters in Las Vegas. He’s never had a problem calling, emailing or texting anyone at the highest franchisor level. And, they’ve all been responsive.
“There’s no playing ‘Where’s My Franchisor?’ That is something that’s very nice about Capriotti’s,” Michael said. “There are things they do for their franchisees that most other brands don’t. The support that they’re willing to give is extraordinary.”
Michael is most impressed with Capriotti’s CAPMastery Program. The online and field training program provides large amount of support to franchise partners for marketing, retail sales, operations and growth strategies throughout every stage of their ownership.
“This is a really nice program where they talk about our goals and how to achieve them,” he said. “They provide a structure for that, which is one of the better things I have ever seen a franchisor do.”
Michael, who has franchise locations for another brand spread out over five states, appreciates having five Capriotti’s restaurants in a single market where he lives. Obviously, that makes growing and visiting each one much easier. Although he owns five locations, Michael still has greater flexibility and can get to any unit quickly if need be.
“There weren’t many opportunities to grow the [other] brand in Las Vegas because of all the captive environments, which are so competitive and expensive,” he said. “But, Capriotti’s can fit anywhere in Las Vegas.”
Systems Intended for Easy Operations
The systems Capriotti’s has in place for franchise partners makes operations easier for franchisees, too, Michael said.
Capriotti’s works with several of the top technology companies in the fast casual dining industry that help franchise partners run their businesses efficiently while serving guests quickly. Capriotti’s point of sales (POS) system is one of Michael’s favorites.
The POS system integrates inventory management, recipes and sales data with store schedules and labor costs. Using the system, the Capriotti’s corporate team conducts regular reviews of the franchise partners’ operations at no cost to the shop owner.
Capriotti’s also uses an automation system that integrates third-party delivery and catering options, which are providing excellent results in building revenues for our franchise partners. Historically, a large portion of Capriotti’s sales has been to-go and delivery orders.
“Their systems do make running multiple locations easy,” Michael said.