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How Capriotti's Is Keeping Up With the Growing Demand for Plant-Based Foods

Capriotti's Impossible™ Cheese Steak sandwich

In the world of food and beverage trends, perhaps the fastest-growing one of them all is the transition toward plant-based foods. In fact, a recent report states: "The United States Plant-based Food Industry was valued at $5.6 Billion in 2020 and is expected to increase to $10.7 Billion in 2027."

As vegetarian meals continue to increase in popularity, those in the food and beverage industry must adapt quickly. At Capriotti's, we have a history of staying ahead of industry trends, which has greatly benefited our franchise partners.

Rolling Out Vegetarian Options

Being in business for over 45 years has its perks. It has provided us with the opportunity to truly get to know our guests. We have learned how to stay on top of the latest trends and how to implement them successfully. Our menu features one of the largest vegetarian selections out of any other sandwich franchise- and it has for a long time.

Our Veggie Chicken Cheesesteak, Veggie Turkey and Veggie Cole Turkey sandwiches have been a staple on the Capriotti’s menu for many years. In 2018, we rolled out the Impossible® Cheese Steak to add to our already diverse menu.

We believe that no one should have to sacrifice taste to be able to enjoy their favorite sandwiches as part of their plant-based diet. That’s why, as we always do when adding new menu options, we keep quality at the forefront of our decisions.

Capriotti's Veggie Cheese Steak sandwich

A Menu Backed By Market Research

Before rolling the Impossible® Cheese Steak out throughout our 100+ locations, we tested it within the Las Vegas market.

This allowed us to gather feedback from real Capriotti's guests and tweak the sandwich to make it the most mouth-watering plant-based sandwich on the market. Even our meat-loving patrons have given our vegetarian options a big "thumbs up!"

An Ever-Evolving Sandwich Franchise

As the plant-based shift continues, our franchise will grow along with it. The ongoing support we offer our franchisees includes assisting with new item rollouts and their overall marketing strategy.

Our team's effort to get to know our guests means that our franchise partners will never have to worry about keeping up with new trends or consumer demands.

We know that the key to a strong business is to constantly evolve. There is always room for improvement, and this mentality is what has allowed us to set records in the fast-casual sandwich market and be recognized as a top franchise by publications like Fast Casual, The Las Vegas Review-Journal, Business Press and Franchise Business Review.

Looking to join a rapidly-growing franchise that will set you up for success? Contact us today to learn more about Capriotti's franchising opportunities!

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